vs Booksy
Booksy is a marketplace + booking platform that grew up in the barber community. Real traffic, real reach, but the trade-off is the same as Fresha: your clients book inside Booksy, your profile is Booksy-branded, and Booksy Boost (their paid promotion product) puts ongoing pressure on the bill. BKRDY gives you a designed website at your own domain, 0% markup, and no pay-to-play. Here is how the two compare.
Short answer
Booksy is the right choice if you actively use the marketplace as a client acquisition channel, are in a niche where Booksy dominates (barbers especially), or have a strong loyalty audience inside the Booksy app. BKRDY is the better choice if you have established your client base, want your own brand and domain, and want to stop paying marketplace commissions on every booking.
Side by side
A line-by-line look at how the two stack up. Prices in USD. Last updated June 2026.
| BKRDY | Booksy | |
|---|---|---|
| Starting price (monthly) | $15/mo (Solo) | $29.99/mo (Booksy Biz) |
| Transaction fees | 0% | 1.65% on marketplace bookings |
| Marketplace exposure | None (your brand only) | Yes (booksy.com listings) |
| Your own domain | Yes (Studio plan) | No (booksy.com/[business]) |
| Designed templates | 13 named, designed templates | Generic Booksy layout |
| Brand ownership | Yours | Booksy-branded |
| Native mobile apps | Web-first (mobile-optimized) | iOS + Android |
| Pay-to-play promotion (Boost) | None | Yes, ongoing ad spend |
| Loyalty programs | Roadmap | Yes, native |
| Per-staff calendars | Yes (Studio plan) | Yes (Premium plan, $39.99/mo) |
| Online booking | Yes | Yes |
| Smart calendar (per-date overrides, drops, capacity) | Yes (Availability 2.0) | Standard weekly |
| After-hours premium slots | Yes (native) | No |
| Squeeze-in slots on full days | Yes (native) | No |
| Cancellation waitlist queue | Yes (built-in) | Yes (native) |
| Custom booking-form intake | Yes | Limited (basic intake) |
| Deposits at booking | Yes (Stripe) | Yes |
| Tips + balance due | Yes (token-gated post-appointment) | Yes |
| Customer hub (history, VIP) | Yes (built-in) | Yes |
| Reviews collection | Yes (Reviews 2.0, post-appointment, owner-moderated) | Yes (via Booksy marketplace) |
| Coupons / discount codes | Yes (built-in) | Yes |
| Social-media content cards | Yes (Content 1.0: 7 formats × 3 sizes) | No |
| Google Calendar sync | Yes (two-way) | Yes |
| SMS + email reminders | Email now, SMS soon | Yes |
| Free trial | Free plan + 30-day trial | 14 days |
| Free migration | Yes, same day | Self-serve |
BKRDY wins
Own your brand
A Booksy profile says Booksy in the URL, in the header, and in the app store. Your clients book on Booksy, and Booksy keeps the next-up "find another barber" recommendation in their app. BKRDY gives you a designed website at your own domain. The Fade Room or Blackline or any of the others becomes your barbershop's actual website, not a profile inside someone else's marketplace.
No pay-to-play pressure
Booksy Boost is a paid promotion product. To show up in Booksy search results above competitors, you pay for placement. The pressure builds the longer you stay. BKRDY has no Boost. You get clients through your own marketing (Instagram, word of mouth, Google), and you do not pay a marketplace to amplify it.
Save the 1.65% on bookings
Booksy takes 1.65% on bookings that come through their marketplace. BKRDY takes 0%. On $5,000/mo in marketplace bookings, that is roughly $82/mo Booksy keeps. Plus the $29.99/mo subscription. BKRDY costs $15/mo total. The math is clean: at any meaningful volume, BKRDY is cheaper.
Designed website included
Booksy gives you a generic profile that looks like every other Booksy profile. BKRDY gives you a designed site (four work great for barber shops: The Fade Room runs neon, Blackline is architectural, Bottega is warm cream, Velvet Theory is moody luxe). Your first impression is a brand, not a directory listing.
Booksy wins
No platform is right for every business. Here is where Booksy is genuinely stronger today.
You rely on marketplace traffic
In some neighborhoods and cities, Booksy is the de facto barber discovery channel. If your client acquisition runs heavily through Booksy search, leaving the marketplace cold turkey will hurt. The transition strategy is usually run both for 60-90 days while building organic channels (Instagram, Google), then leave Booksy. BKRDY migration is built for that.
You use Booksy loyalty heavily
Booksy has loyalty programs (visit-count based rewards, referral bonuses) that work inside their app. BKRDY loyalty is on the roadmap for late 2026. If a significant portion of your repeat bookings come through loyalty mechanics, Booksy is stronger today. If your retention is more about quality of service + personal relationship, BKRDY is fine.
You want a native mobile app
Booksy ships native apps for both owners (Booksy Biz) and clients (Booksy). The client app surface for repeat clients is a real product. BKRDY is web-first by design (no install, no compatibility drift), and the mobile web experience is fast, but it is not a native app. If app-only is non-negotiable, Booksy is stronger today.
Switching from Booksy
Your Booksy export gives us your services, hours, staff, and client list. We rebuild it inside BKRDY and walk you through the new template. Usually the same day, included on every plan, no setup fee. You stay on Booksy until you decide to flip your Instagram bio link.
Questions
Yes. Booksy exports your client contacts and appointment history as CSV. We import every name, email, phone number, and standing booking on your behalf during free migration.
Reviews collected on Booksy stay in Booksy. We help you re-engage your client list on BKRDY so new reviews start collecting on your own site (which Google indexes, unlike Booksy reviews). We do not migrate reviews directly because of Booksy data policies.
Switch your Instagram bio link, Google Business Profile booking link, and any QR codes in your shop to your BKRDY URL. Send a one-time SMS to your existing client list announcing the new booking page. Most clients follow the link without thinking about it.
Yes, eventually, once you stop renewing Boost. The transition strategy is running both Booksy and BKRDY in parallel for 60-90 days. Booksy keeps generating new clients while you build organic channels (Instagram growth, Google Business Profile, word of mouth). Then close Booksy when organic flow is steady.
Yes. Some shops do this: keep Booksy for marketplace discovery, use BKRDY as their actual website at their own domain. Two products, two subscriptions, but it lets you transition gradually without losing marketplace traffic.
Not today. Native loyalty (visit-count rewards, referral bonuses) ships late 2026. If loyalty is a major part of your retention strategy, stay on Booksy until BKRDY ships it.
Booksy: $29.99/mo + 1.65% on marketplace bookings + Boost spend (usually $50-300/mo). BKRDY: $15/mo + 0%. For a shop doing $5,000/mo in bookings with ~30% through Booksy marketplace + $100/mo Boost: Booksy total cost ~$155/mo. BKRDY total cost: $15/mo. Plus you own the brand.
No. BKRDY is free to start, so you can run both while you switch. Booksy bills monthly, so cancel after BKRDY is live and your transition period is over.
Try BKRDY
Start free. no card. We will migrate you from Booksy for free, usually the same day.
Start free