vs Square Appointments
Square Appointments is great if you live inside the Square ecosystem (POS hardware, retail, Square Online). It is a payments company that happens to have a scheduler. BKRDY is a designed booking website. Same booking and deposits underneath, but the website is the product, not the bolt-on. Here is how the two compare.
Short answer
Square Appointments is the right choice if you need full POS hardware (chip readers, registers), heavy retail with inventory, or run multiple locations. BKRDY is the better choice if you sell appointment time as your primary business, want a designed website included, and want to pay 0% on transactions instead of 2.6% in-person.
Side by side
A line-by-line look at how the two stack up. Prices in USD. Last updated June 2026.
| BKRDY | Square Appointments | |
|---|---|---|
| Starting price (monthly) | $15/mo (Solo) | $0 (Square One, free tier) |
| Transaction fees | 0% | 2.6% + 10¢ (in-person), 2.9% + 30¢ (online) |
| Designed templates | 13 named, designed templates | Square Online (generic templates) |
| Website included | Yes | Square Online is separate product |
| Beauty-specific features | Yes | Generic (built for all SMB) |
| Per-staff calendars | Yes (Studio plan) | Yes (Plus plan, $29/mo) |
| Online booking | Yes | Yes |
| Smart calendar (per-date overrides, drops, capacity) | Yes (Availability 2.0) | Standard weekly |
| After-hours premium slots | Yes (native) | No |
| Squeeze-in slots on full days | Yes (native) | No |
| Cancellation waitlist queue | Yes (built-in) | Yes |
| Custom booking-form intake | Yes | Yes (intake forms) |
| Deposits at booking | Yes (Stripe) | Yes (Square) |
| Tips + balance due | Yes (token-gated post-appointment) | Yes (Square) |
| Customer hub (history, VIP) | Yes (built-in) | Yes (Customer Directory) |
| Reviews collection | Yes (Reviews 2.0, post-appointment, owner-moderated) | Limited (third-party integrations) |
| Coupons / discount codes | Yes (built-in) | Yes |
| Social-media content cards | Yes (Content 1.0: 7 formats × 3 sizes) | No |
| Google Calendar sync | Yes (two-way) | Yes |
| SMS + email reminders | Email now, SMS soon | Yes |
| POS hardware (chip reader, register) | Stripe tap-to-pay only | Full Square POS ecosystem |
| Inventory tracking | No | Yes |
| Multi-location | Roadmap | Yes |
| Free migration | Yes, same day | Self-serve |
| Free trial | Free plan + 30-day trial | 30 days for paid plans |
| Ongoing customer support | Real humans, ~24h | Square help center + phone |
BKRDY wins
Designed website included
Square Appointments gives you a booking widget. To get a real website, you add Square Online ($0-$29/mo), which has generic templates that look like every other Square Online site. BKRDY gives you Velvet Theory, The Fade Room, Opaline, or one of four others, designed for beauty, with the booking already wired in. One product, one experience, your brand on every page.
0% platform markup
Square charges 2.6% + 10 cents on in-person bookings and 2.9% + 30 cents online. BKRDY takes 0%, you just pay Stripe processing (2.9% + 30 cents online, 2.7% + 5 cents in-person via tap-to-pay). On $5,000/mo in bookings, you save roughly $50-130/mo, depending on the in-person vs online mix.
Beauty by default
Galleries with before-and-after toggles for fades, lash sets, nail looks. Service durations that match the trade (color processing, fills, full sets). Deposits sized for hour-plus services. Booking flow built thumb-first for Instagram bio links. Square Appointments works for beauty, but it is built to work for everything, and that shows.
Free same-day migration
Square Appointments migration is self-serve. Export, re-import, hope your client list lands cleanly. BKRDY handles the entire migration for you, free, usually the same day, including services, hours, staff, client list, and standing recurring bookings.
Square Appointments wins
No platform is right for every business. Here is where Square Appointments is genuinely stronger today.
You sell retail product heavily
If retail (skincare, hair products, candles, jewelry) is a meaningful part of your monthly revenue, Square has chip readers, register hardware, live inventory tracking, and a payments infrastructure built for it. BKRDY has Stripe service checkout. A basic product catalog ships late 2026 but will not replace a register.
You run multiple locations
If you run 2+ physical locations under one brand, Square has multi-location reporting, per-location pricing, and centralized inventory built in. BKRDY multi-location support is on the roadmap for Q1 2027. For one location, this does not matter. For three, it does.
You want $0 entry
Square One (Square Appointments Free) is genuinely free for single-location, single-staff use. You pay only the transaction fees. BKRDY starts at $15/mo. For a brand-new solo business with very low volume, Square's free tier costs less upfront. The break-even is roughly $600/mo in bookings, after which BKRDY is cheaper AND includes the website.
Switching from Square Appointments
Your Square Appointments export gives us your services, hours, staff, and client list. We rebuild it inside BKRDY and walk you through the new template. Usually the same day, included on every plan, no setup fee. You stay on Square Appointments until you decide to flip your Instagram bio link.
Questions
Yes. Square exports your customer directory and appointment history as CSV. We import all of it on your behalf during free migration.
It stays live as long as you keep your Square account active. Most studios run both in parallel for a week, then disable Square Online (or downgrade) and use BKRDY's designed site as their main website.
BKRDY uses Stripe for payments. You set up a Stripe account (free, takes about 10 minutes), and that handles transaction processing. Your Square Stripe-equivalent disappears with Square.
Square Reader works with the Square app. If you keep Square Appointments for in-person POS and use BKRDY for online booking + website, that is a valid setup. Most beauty pros either commit fully to BKRDY (Stripe tap-to-pay covers most in-person) or fully to Square. We support both.
Not today. Basic product catalog ships late 2026 but will not replace Square's full inventory system. If you sell physical product heavily, stay on Square Appointments for that side and use BKRDY for the website + services side.
No. Loyalty programs are platform-specific and do not migrate. BKRDY's loyalty system is on the roadmap for late 2026. If loyalty is a major part of your retention strategy, stay on Square or use a third-party loyalty tool that integrates with both.
Most setups finish within 24 hours. The migration team handles services, hours, staff, and client list import. You handle reviewing the new site and switching your bio link.
Yes, that works. Many beauty pros run Square Register for in-person retail + BKRDY for online booking + designed website. The two platforms do not conflict, they just handle different parts of the business.
Try BKRDY
Start free. no card. We will migrate you from Square Appointments for free, usually the same day.
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