Fees
No 20% on new clients.
Fresha takes a one-time 20% commission, with a $6 minimum, on brand new clients who find you on its marketplace. BKRDY takes 0% on every booking. Card payments go to your own Stripe account at the standard fee.
Fresha alternative
Your site. Not their marketplace.
Fresha charges a monthly fee per team member and a one-time 20% fee on new clients from its marketplace. BKRDY gives you your own designed booking site, 0% commission on every booking, and a Free plan.
Free plan forever · 0% commission · Free migration
Why owners switch
What changes when
you leave Fresha.
Website
Your site is included.
Fresha's Smart Website is a $15.95 a month add-on. On BKRDY the designed booking site is the product: pick a template, add your gallery, policies and reviews, and share one link.
Texts
Text reminders without counting.
Fresha includes 100 automated texts a month, per team member on Team, then $0.02 each. Every paid BKRDY plan sends unlimited text reminders, and email confirmations and reminders come on every plan, Free included.
Side by side
BKRDY and Fresha.
Checked October 31, 2026. Prices change, so follow the links to confirm theirs.
| Compared | BKRDY | Fresha |
|---|---|---|
| Starting price | Free plan, $0 | $19.95/mo for one team member |
| Staff pricing | Studio $34/mo, up to 6 staff | $14.95 per team member a month |
| Fee on new clients | 0% on every booking | 20% of new marketplace clients, $6 min |
| Card processing | 2.9% + 30¢ (Stripe standard) | Online 2.79% + 20¢ |
| Text reminders | Unlimited on paid plans; email on Free | 100 free a month, then $0.02 each |
| Your own site | Designed site at yourname.bkrdy.me | Smart Website, $15.95/mo add-on |
| Deposits | Deposit at booking, every plan | Upfront payments supported |
| Contract | Monthly or yearly; Free needs no card | Monthly, no minimum commitment |
| AI assistant | Kito, your assistant in the editor | AI Concierge from $29.95/mo per location |
Fair is fair
When Fresha is the better pick.
Fresha's marketplace can bring you new clients, and returning clients never carry a fee. It also sells in-person card terminals and offers group bookings, memberships and pay runs for teams, so a salon that wants one system for the front desk and payroll may be better served there.
Coming from Booksy, Vagaro, GlossGenius, Square, Fresha, StyleSeat or Acuity? We move your services, clients and upcoming appointments for you, free, usually the same day.
How switching worksQuestions
Short answers.
Does BKRDY have a marketplace like Fresha?
No. BKRDY is your own booking site, not a directory of studios. Clients reach you through your link and your bio, and you pay 0% commission on every booking they make.
What does Fresha charge for new clients?
Fresha's pricing page lists a one-time 20% commission, with a $6 minimum, on brand new clients who find you through its marketplace. Returning clients and direct booking links are free.
Can you move my Fresha data?
Yes, for free. We move your services, clients and upcoming appointments for you, usually the same day, so your booked clients keep their times while you switch.
Is BKRDY free?
BKRDY Free is $0 forever with no card: a booking site, deposits, a client book and email reminders. Solo is $21 a month and adds every template and unlimited text reminders.
How do payments work on BKRDY?
Payments go to your own Stripe account. Take a deposit at booking, a flat amount or a percent of the price, plus balances, tips and refunds. BKRDY takes 0%, and Stripe's standard 2.9% + 30¢ applies.
Switch tonight
Bring your book.
Kito keeps watch.
We move your services, clients and upcoming appointments for you, free. Start on Free, and add a paid plan when you want the rest.